About Me

Hi, I’m Stephanie Herrera Rios, founder of ASH Financial Group. With over 10 years of experience in finance and as a business owner myself, I understand how overwhelming the numbers side of running a business can feel.

I created ASH to make finances feel simpler, more approachable, and easier to understand—because you shouldn’t have to be a financial expert to understand your own business.

My goal is simple: help you know your numbers so you can grow with confidence.